Realization of the gender component in names of TV shows on Russian television

Abstract

Through the prism of linguistic analysis, this article examines the gender component based on the authentic names of TV shows on modern Russian television. The novelty of this study is the gender aspect of the specified lexical material analysis, the ways of constructing meanings with a gender aspect, and cultural codes in the names of TV shows. The methods include a linguistic analysis, the study of thematic orientation of various categories, and a stylistic analysis of authentic material. The main purpose of the study is to select the names of TV programmes and shows containing a gender component, their further categorization and analysis. The results obtained allow us to conclude that the parallel categories containing masculinities and feminitives are inconsistent and unequal. In addition, we have identified symmetrical categories with different connotative components depending on gender, and the use of exclusively masculine terms in relation to polygender recipients, which suggests an asymmetry in the use of such lexemes. This research is of interest to linguists, sociologists, cultural scientists and representatives of interdisciplinary sciences dealing with the problem of gender representation in the media space. Sociolinguists, psycholinguists, specialists in gender linguistics, anthropolinguists and others are among potential researchers.