Military metaphors in modern German and French journalistic texts

Based on journalistic texts of the last decade, the article examines the features of the military metaphor functions in German and French. The relevance of the study is due to the frequent use of military vocabulary to describe political, economic, social and information processes in a modern media course. The purpose of the study is to identify the features characterizing the military metaphor functions in German and French journalistic texts of the last decade. The work analyzes the lexical-semantic features of military metaphors and their pragmatic functions. Metaphors structure information, strengthen the expressiveness of the text, form an evaluative perception of events, and influence public opinion. The comparison of examples from the German and French press made it possible to establish both general patterns and differences in the use of metaphorical means. The scientific novelty of the study is its comprehensive comparative analysis of military metaphors in German and French journalistic texts from the standpoint of cognitive linguistics. The work systematizes semantic models of the military metaphor use. We establish and describe discursive strategies implemented through military metaphors: strategies of confrontation, mobilization, and legitimation. The novelty of the study consists in identifying the national-cultural specifics of the military metaphor use in the German and French media. In the presence of general cognitive models, German journalism is characterized by greater restraint and rationality, while French journalism is characterized by increased expressiveness and emotional saturation. The results obtained expand the idea of the specifics of the military metaphor functions and show that the military metaphor is productive, affecting the perception of events and acts as an instrument for structuring the modern European media resource.

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