Emergent text in the structure of media discourse
https://doi.org/10.26907/2782-4756-2026-84-2-124-132
Abstract
The article introduces the concept of an emergent text, which refers to a set of interconnected elementary texts that are presented on a single page or a series of adjacent pages. These texts form the basis for the expression of media discourse. For readers, the emergent text functions as an initial context that allows individual texts to be isolated. Formally, the coherence of an emergent text is established through the proximity of its constituent parts. Meaningfully, each part contributes to the overall context of the text and the understanding of other parts. From a communicative perspective, editorial boards play a role in determining the composition and structure of emergent texts, as they contribute to the formation of a global topic within media discourse. This topic serves to guide the attention and behaviour of readers through the structuring of emergent texts. An emergent text should not be confused with either media discourse or hypertext. While hypertext may share some similarities with emergent texts in terms of their structure, they differ in their underlying principles and functions. Hypertext allows for greater flexibility and interactivity, while emergent texts are more focused on presenting a coherent narrative. Media discourse is a “pipeline” of texts arranged according to chronological order. Explicit links, which form the basis of hypertext, are minimal and serve as an additional layer. Personalized media discourse tends to exclude the recipient from the global Internet discourse. Emerging texts are the product of linearization and simplification, and they cannot be reduced to paratextual elements. Due to the lack of a central text, it is not possible to distinguish between autographic and allographic components in emerging texts.
Keywords: emergent text; media discourse; media text; hypertext; paratext
About the Authors
O V. Shiryaeva-Shiring
Southern Federal University
Russian Federation
Russian Federation
Shiryaeva-Shiring Oksana Vitalevna, Doctor of Philology, Professor
105/42 Bolshaya Sadovaya Str., Rostov-on-Don, 344006
E. A. Skuratova
Southern Federal University
Russian Federation
Russian Federation
Skuratova Elena Aleksandrovna, Assistant Professor
105/42 Bolshaya Sadovaya Str., Rostov-on-Don, 344006
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Review
For citations:
Shiryaeva-Shiring O.V., Skuratova E.A. Emergent text in the structure of media discourse. Philology and Culture. 2026;(2):124-132. (In Russ.) https://doi.org/10.26907/2782-4756-2026-84-2-124-132
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