The Sakha language in the multicultural world of Yakutia: The authenticity of periodicals

   The article attempts to rethink regional and national features of the periodicals in Yakutia, as well as to explore the uniqueness of their language and expressive means. Since the transformation of the entire media sphere takes place in the context of global integration, the regional national media system is changing: the merging of traditional and new media is taking place. In addition, there is a tendency to cover the processes, occurring in ethnic culture, through mass media. The only republican newspaper of the northern peoples “The Ilken” covers the issues and problems of the indigenous population, living in the region. Ethnic publications, such as “Dalbar Khotun”, “Kye”, “Kyym”, “Tuymaada” in the Sakha language have the experience of conducting an interethnic dialogue, thanks to which they are included in the global network space, contributing to the rapprochement of peoples, their mutual understanding, and generating a tendency to preserve ethnic identity and national self-awareness. Since there are two official languages in the republic, newspapers and magazines are.mainly published in the Russian and Sakha languages. These publications are funded either by the state or by commercial, public structures. There are also publications established by corporations.

   The purpose of this study is to identify the uniqueness of Yakut periodicals.

   As a result, we observe a word-making activity, identify a special custom of the original language in the form of paired words, repetitions, as well as a desire to use idiomatic elements of the spoken language: epithets, metaphors, phraseological units and proverbs. In general, the language of periodicals with its cultural information is a kind of indicator of linguistic trends. This, we believe, affects the literary language of the Sakha people.

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