Specific methods of word formation: Modern commercial names of medicines
https://doi.org/10.26907/2074-0239-2021-65-3-25-29
Abstract
The study explores the nominations of drugs, presented on the modern pharmaceutical market, more precisely, it considers non-traditional methods of their formation.
The aim of the study is to analyze specific productive ways that function in this area.
Based on the names selected by the method of continuous sampling from the Register of Medicinal Products of Russia, the paper concludes that pharmaconyms, being a type of pragmatonyms, perform various functions, aiming to attract the attention of the consumer. This leads to the emergence of non-traditional ways of word production: prefixation, based on truncated stems; the formation of compound abbreviated words by arbitrary abbreviation of their parts, truncation of the ending or the middle part of a word, occasional metathesis, the mix of the main ways of word formation, fusion, etc. A common feature of these methods is a tendency for compressing linguistic material and violating word formation norms. The name of the active substance most often acts as a producing base, as the most practically-oriented source of information for a professional consumer - a doctor and a pharmacist. The results of the study can be used in special university courses and seminars on medical and pharmaceutical terminology.
About the Author
A. Sitdikova
Kazan State Medical University
Russian Federation
Russian Federation
Anastasiya Vladimirovna Sitdikova, Ph.D. in Philology
420012
49 Butlerov Str.
Kazan
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Review
For citations:
Sitdikova A. Specific methods of word formation: Modern commercial names of medicines. Philology and Culture. 2021;(3):25-29. (In Russ.) https://doi.org/10.26907/2074-0239-2021-65-3-25-29
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